BEST WESTERN® HOTELS & RESORTS
Best Western Hotels & Resorts, headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,700† hotels in over 100† countries and territories worldwide. Best Western offers 18 hotel brands to suit the needs of developers and guests in every market: Best Western-branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie® by Best Western, Aiden® by Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted Collections. Completing its portfolio, Best Western offers SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western, SureStay Collection® by Best Western and SureStay StudioSM franchises**.
After the completion of a successful, award-winning brand refresh in 2015, Today’s Best Western features a broad portfolio of hotel offerings - across every chain scale segment - to meet the needs of today’s leisure and business travelers alike.
Recently acquired by Best Western Hotels & Resorts, the WorldHotels Collection boasts three unique brands: Luxury, Elite and Distinctive. The collection includes celebrated establishments across the upscale, upper upscale and luxury segments that are iconic in nature. Styled with character, these properties offer unique attributes that contribute to a memorable stay.
Best Western’s new-concept boutique brands, Sadie, Aiden, Vīb and Glō provide unique options for today’s travelers.
Introduced in 2018, Sadie and Aiden are the industry’s first pair of conversion boutique hotel types designed for upscale and upper-midscale markets, respectively. Both brands are chic, sophisticated and unique hotel brands that will reflect the style and pulse of the community they are in – bringing a sense of adventure and fun to guests at each hotel. The first Aiden Hotel opened in Seoul, South Korea. Additional projects for these brands are underway in locations such as Paris, France; New York, New York, and Tampa, Florida.
Best Western’s Vīb brand (as in vibrant) is a chic, hip, urban boutique hotel concept focused on style, technology and guest engagement. In 2017, Best Western announced the opening of two international Best Western Vīb hotels in Antalya, Turkey, and Bangkok, Thailand, and its first U.S. Vīb opening in Springfield, Missouri in 2018. Best Western Hotels & Resorts has Vīb projects under development in Miami, Florida; Cape Town, South Africa and more.
Glō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort. As the name implies, the brand glows in many ways. GLō’s architecture and design have elements that speak to the name with the use of signature LED elements. LED lighting is articulated on the side of the building and in the glowing blue scarf, providing an unmistakable beacon at night, while the “Lite Brite” wall greets guests' outside and extends inside behind the glowing welcome desk. During the day, the alternating blue and gold window panes bring the building to life. The first U.S. GLō properties opened in Desoto, Texas and Ottawa, Ontario in 2018 and Asheville, North Carolina and Lexington, Kentucky in 2019. Best Western’s GLō continues to grow with projects under development in locations such as Brooklyn, New York; Nashville, Tennessee; Lagos de Moreno, Jalisco Mexico.